Men’s Aesthetic Wellness on the Rise: What’s Driving Male Interest?

Men’s interest in aesthetic wellness has exploded in recent years. Once considered a female domain, spas and cosmetic clinics are welcoming more male clients than ever before. The numbers tell the story: the global men’s grooming market was valued at about $74.8 billion in 2021 and is projected to reach $115 billion by 2028, with projections for 2030 soaring to nearly $276.9 billion and an annual growth rate of 8.6%. Forecasts show the men’s skincare sector alone could top $30.9 billion by 2034. So what’s fueling this surge—and which treatments are men choosing?

Changing Attitudes and Why Men Are Investing in Their Appearance

Cultural attitudes toward masculinity have shifted. Society now views grooming and self‑care as an integral part of confidence and well‑being, with influencers, celebrities and social media normalizing male cosmetic procedures. Platforms like TikTok and Instagram expose men to skincare routines and treatments such as Botox, dermal fillers and laser hair removal.

Professional and personal motivations also play a role. Men in competitive workplaces and older age groups seek cosmetic enhancements to maintain a youthful, vigorous appearance. Less stigma and quicker recovery from minimally invasive procedures make these services appealing for busy professionals. The “Zoom boom” amplified this trend: constant video calls made people more aware of their facial lines and wrinkles. Men now view cosmetic treatments as a way to stay confident in dating, careers and social life.

Popular Aesthetic Treatments Among Men

Injectables and “Brotox”

Neuromodulators and dermal fillers top the list of nonsurgical treatments for men. Botox (nicknamed “Brotox”) smooths frown lines and crow’s feet without surgery. Botulinum toxin procedures for men jumped by 403% between 2000 and 2018, and over 661,000 Botox procedures were performed on men in 2018. Surveys suggest that one in three men would consider Botox or other injectables, and one in four would spend over $500 on treatments. This demand spans all ages: patients aged 51–64 saw a 573% growth since 2000, while those aged 35–50 experienced a 403% increase.

The American Society of Plastic Surgeons (ASPS) reports that 593,854 neuromodulator injections were performed on men in 2024, demonstrating a year‑over‑year increase. Surgeons and nurses confirm that men want subtle, natural results that maintain masculine features. Doctors note that many male patients choose injectables after noticing how they appear on video calls or because partners encourage them to try treatments.

Laser Hair Removal and Skin Resurfacing

Hair removal is the second most requested men’s aesthetic procedure. Laser hair removal treatments for men increased from 86,235 in 2000 to 757,808 in 2020, according to a survey by the American Society of Plastic Surgeons. Men opt for laser hair removal to manage back, chest or facial hair—reducing razor burn, ingrown hairs and grooming time. Laser skin resurfacing and peels are also gaining popularity; they improve texture and reduce sun damage without long recovery. Hair restoration procedures, such as NeoGraft, address male pattern baldness.

Surgical Options

While nonsurgical treatments lead the market, some men choose surgical procedures to sculpt their bodies or refine facial features. Common surgeries include male breast reduction (gynecomastia surgery) and liposuction. Facial surgeries like eyelid lifts and rhinoplasty create a more alert, balanced appearance. Men in their 30s and 40s often start with neurotoxin injections or skin resurfacing for early signs of aging. Those in their 50s to 70s may pursue facelifts, neck lifts and body contouring to stay competitive.

Why Men’s Anatomy and Goals Require Tailored Approaches

Men and women have different skin structures and aesthetic goals. Men typically have thicker skin, stronger skeletal features and more prominent musculature. Features such as larger foreheads, pronounced brow ridges and a more angular jawline demand precise injection techniques to enhance masculine contours without feminizing the face. Surgical procedures like facelifts and neck lifts focus on strengthening the jawline and minimizing sagging without softening features. Experienced providers understand these nuances and adjust dosages and placement accordingly.

Beyond Aesthetics: The Wellness Connection

Men’s interest in med‑spa treatments is not purely vanity; it’s part of a broader wellness trend. Many men recognize that looking good helps them feel confident and energized. Some incorporate regular facials, massages or IV vitamin therapy into their routines to reduce stress and support overall health. Others explore regenerative treatments like platelet‑rich plasma (PRP) to stimulate hair growth or rejuvenate the skin. The rise of gender‑neutral and clean beauty products also reflects a desire for natural, sustainable solutions.

How Effect Med Spa Supports Men’s Aesthetic Goals

At Effect Med Spa, we understand that men’s needs are unique. Our providers are trained to deliver personalized results that respect masculine aesthetics while addressing individual concerns. Whether you’re curious about injectables, considering laser hair removal or exploring body sculpting, we offer private consultations to discuss your goals and explain each treatment. We use advanced technologies like Sciton lasers for hair removal and skin resurfacing, neuromodulator injections tailored to men’s muscle structure, and regenerative therapies to encourage natural improvement. Our calm environment and professional approach ensure you feel comfortable and informed throughout your visit.

Conclusion

Men are increasingly prioritizing self‑care and aesthetic wellness. Market projections point to explosive growth, while shifting cultural norms, social media influence and professional demands drive men to explore treatments ranging from injectables and laser hair removal to facelifts and regenerative therapies. Understanding the unique anatomy and goals of male clients is essential for natural, confident results. If you’re considering a treatment or want to learn more about today’s options, book a complimentary consultation with Effect Med Spa. Our team will create a personalized plan to help you look and feel your best in the year ahead.